People + Place = Prosperity Accelerated
Healthy Food + Health Services + Economic Realization = A local job for Jerry and apples for Knickolas
square feet of healthy food space
Nojaim Brothers Supermarket, Syracuse, NY
Located in the Near Westside community of Syracuse, New York, Nojaim Brothers Supermarket is a family-owned grocery that has been a neighborhood anchor, an employer and a provider of locally-sourced healthy food for residents for over 90 years. Like many other cities that lost large industries, Syracuse and specifically, the Near Westside neighborhood, faced decades of disinvestment and population decline. Today, more than 40% of community lives in poverty and residents face limited access to affordable and healthy food. The Near Westside Initiative is a local coalition of public agencies, Syracuse University, nonprofits and local businesses like Nojaim Brothers Supermarket that is working to revitalize the neighborhood.
Given the difficult economic environment, the supermarket struggled and was faced with possible closure. LIIF stepped up to provide affordable financing through the New York Healthy Food and Healthy Communities (HFHC) Fund to support a renovation and expansion of the store. Now reopened, the store’s third-generation owner, Paul Nojaim, continues to seek ways to improve the community. The store is partnering with St. Joseph’s Hospital, Syracuse University and the Onondaga Department of Health to help address the issues of healthy food access and nutrition education. The collaboration is aiming to educate and empower Nojaim’s customer base to eat healthier through several programs, such as discounts on healthy food purchases and for those that opt-in, the opportunity to send their purchases electronically to their local health provider to receive nutrition counseling and information about healthy habits.
New York Healthy Food and Healthy Communities (HFHC) Fund partners include The Food Trust, Empire State Development and the Goldman Sachs Urban Investment Group.